MixPic app logo - A modern AI photo editorMixPic
MixPic app logo - A modern AI photo editorMixPic

Privacy Policy

Last updated: April 24, 2025

INTRODUCTION

We aim to collect and retain the minimum amount of personal data necessary to operate and improve the Service. Wherever possible, we avoid storing identifiable user data unless required for core functionality such as authentication, billing, or communication. This approach reflects our commitment to data minimization and user privacy.

By using the Service, you also agree to comply with the applicable terms and policies of the platforms through which the Service is distributed, including but not limited to the Apple App Store and Google Play Store.

We aim to collect and retain the minimum amount of personal data necessary to operate and improve the Service. Wherever possible, we avoid storing identifiable user data unless required for core functionality such as authentication, billing, or communication. This approach reflects our commitment to data minimization and user privacy.

This Privacy Policy outlines how MixPic ("Company" or "we") manages your personal data, including collection, usage, sharing, and processing practices, as well as your rights concerning your personal data. Our website, https://mixpic.app ("Service"), is designed for your use, and this policy applies whenever you interact with us, such as through the Service or communication channels like email. "Personal data" refers to information that identifies or relates to you, like your name, birth date, or email. By using the Service, you consent to the terms of this Privacy Policy.

LEGAL BASIS FOR PROCESSING

Under GDPR, we process your personal data on the following legal bases:

  • Consent: When you provide consent for specific purposes, such as receiving marketing emails via Resend.
  • Contractual Necessity: To fulfill our contract with you, such as managing your account and providing our Service.
  • Legitimate Interests: To improve our Service, provide analytics, and ensure security, provided such interests do not override your fundamental rights.
  • Compliance with Legal Obligations: When processing is necessary to comply with our legal obligations.

INFORMATION WE MAY COLLECT

  • Information You Provide: This includes profile details (name, username, avatar, etc.), contact information, financial details for transactions, and any content you provide within the Service.
  • Information from Third Parties: We might receive details about you from other users or third-party services.
  • Automatically Collected Information: We gather data like browser and device specifics, usage patterns, and analytics through technologies like cookies, web beacons, RevenueCat, PostHog, and Vercel Analytics.

THIRD-PARTY TOOLS AND ANALYTICS

We do not use third-party sign-in services such as Google or Apple for authentication. However, we may use tools such as:

  • RevenueCat: for subscription management and in-app purchase validation.
  • PostHog (if enabled): to understand user behavior, product analytics, and feature engagement. This data is pseudonymized and used only for internal product improvement.
  • Vercel Analytics: used solely on our marketing website to understand aggregate traffic patterns. This data is anonymized and not used to track individual users.
  • Fal.AI: for image processing powered by artificial intelligence. By using our AI features, you agree that any content submitted for transformation may be sent to and processed by Fal.AI's systems in accordance with their privacy and security practices.

ADVERTISING

We use Google Ads and Apple Ads solely to acquire new users for the Service. These platforms may collect general data about ad interactions and link clicks, which are governed by their respective privacy policies. No sensitive or identifiable user data is shared with these platforms.

EMAIL MARKETING

We use Resend to send marketing emails. You will only receive marketing or promotional emails if you manually opt into our mailing list. You can manage your preferences at any time in the Settings section of the Service or by clicking the "Unsubscribe" link in any marketing email. We ensure compliance with all applicable laws regarding email communication.

REQUESTING YOUR DATA

You have the right to request access to your personal data, correct inaccuracies, or delete your data. You can also request a copy of your data in a machine-readable format. Please email privacy@mixpic.app to submit a data request. We will respond within 30 days in accordance with GDPR.

THIRD-PARTY SERVICES WE USE

  • Google Ads (Advertising)
  • Apple Ads (Advertising)
  • RevenueCat (Subscription and billing management)
  • PostHog (Product analytics, if enabled)
  • Vercel Analytics (Marketing website analytics)
  • Resend (Email marketing)
  • Fal.AI (AI image transformation and processing)

ACCOUNT DELETION

If you choose to delete your account, all your personal data will be permanently and irreversibly removed from our platform. This process ensures that no residual data remains stored in our systems.

YOUR RIGHTS

International users have the right to access, correct, or delete their personal data, opt-out of marketing communications, and more. Specific provisions are in place for California residents regarding data access and non-discrimination for exercising privacy rights.

DATA SECURITY

We've implemented measures to protect your data from unauthorized access or misuse. However, complete security cannot be guaranteed. Data collected through services like RevenueCat, PostHog, Vercel Analytics, Resend, and Fal.AI is protected per their respective privacy policies.

INTERNATIONAL DATA TRANSFERS

Your information may be stored and processed in the United States or other countries, subject to different data protection laws.

CHILDREN'S PRIVACY

The Service is intended for users over 18. We do not knowingly collect data from children under 13.

CHANGES TO THE PRIVACY POLICY

We may update this policy periodically. Significant changes will be communicated to you, and continued use of the Service after updates indicates your acceptance.

CONTACT

For questions or concerns about your data or this Privacy Policy, please reach out to us at privacy@mixpic.app.